The Nielsen Company reports that advertising spending for the full year 2007 rose 0.6% compared to full year 2006, with Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.
According to preliminary figures from Nielsen Monitor-Plus, advertising spending was mixed across media with gains in some categories and declines in others. In addition to Internet advertising, other media categories that showed an increase in 2007 were: National magazines (7.6%), outdoor (7.2%), national Sunday supplements (4.9%), national cable TV (2.2%), and spanish-language TV (1.5%).
"Several traditional media outlets are demonstrating resilience and strong growth in an overall softening economy, with Outdoor continuing a five-year steady climb in advertising spending," said Annie Touliatos, director, product development and marketing, Nielsen Monitor-Plus.
Media Category 2006 vs. 2007
% Change
Internet 18.9 %
National Magazines 7.6 %
Outdoor 7.2 %
Nat'l Sunday Supplements 4.9 %
National Cable TV 2.2 %
Spanish-Language TV 1.5 %
Network TV -1.5 %
Local Magazines -1.7 %
Spot Radio -2.0 %
Spot TV Markets 101-210 -2.6 %
Network Radio -3.9 %
B-to-B Magazines -4.0 %
Local Sunday Supplements -4.9 %
Spot TV Markets 1-100 -5.1 %
Local Newspaper -7.5 %
Nat'l Newspaper -7.7 %
Total Advertising Spending 0.6 %
