A large majority of senior executives and managers say that verbal communications from both above and below in their organizations are effective, based on a new survey.
Eighty-nine percent of business leaders say that verbal communications from their subordinates are effective, according to a new national survey of 192 senior executives and managers conducted by NFI Research.Almost a third (31%) of respondents consider verbal communications to be extremely effective, and more than half (58%) consider them somewhat effective.
"While it is good that verbal communications are effective in both directions, it still can be an issue of how to find the time to communicate with someone in person," said NFI CEO Chuck Martin, author of SMARTS (Are We Hardwired for Success?)
More than three-quarters (78%) of executives consider verbal communications from their superiors to be effective. Twenty-nine percent say the communications are extremely effective, while 48% of respondents say they are somewhat effective.
“If anything, verbal communications helps counter the 'lack of context' issues associated with e-mail,” said one survey respondent.“In verbal communications, it is easier to get the full message.”
NFI Research surveys 2,000 senior executives and managers globally every two weeks. It has chronicled the transformation of business and countless workplace issues for more than eight years.NFI's Chairman and CEO Chuck Martin is a best-selling author of seven business books and frequently presents NFI's findings to businesses.
Martin also teaches at the Whittemore School of Business and Economics at the University of New Hampshire, where he teaches Consumer Buying Behavior and Marketing Research.
Chuck Martin's best selling book SMARTS (Are We Hardwired for Success?) (AMACOM/American Management Association), which discusses the 12 Executive Skills, was recently released.
