Marketing

Brick by Brick, Dollar for Dollar

A private university was charged more than expected for construction work. University administrators decided to audit the 12 change orders it received from the contractor, and it’s a good thing they did. (click here to read)

WebTrends Takes Aim at Billions of Dollars in Wasted Search Advertising

Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading provider of Web analytics and online marketing solutions. (click here to read)

Global Strategies in Mobile Marketing

As mobile saturation approaches nearly 80 percent in the U.S. there is little argument that mobile provides an incredible opportunity for brands to interact with nearly every consumer demographic. (click here to read)

Where Have All the Click-Throughs Gone?

Compete, Inc., a leading Web analytics company and unit of TNS media has announced it will host a Webinar to share an in-depth analysis of best practices for optimizing consumer behavior after they click through online advertisements. (click here to read)

7 Quick & Easy Ways to Boost Online Revenue and Conversion Rates While Reducing Customer Turnover

Give your customers what they want: Leverage existing customer intelligence to create effective email marketing campaigns (click here to read)

Best Practices for Improving Personalized Email Campaigns

email marketing continues to outperform all other direct marketing tactics with a return on investment of $48.29 for every dollar spent. (click here to read)

Brand Marketers….Meet Social Networks

Consumer-generated reviews. Blogging. MySpace. Viral marketing. There’s no doubt about it, Web 2.0 is booming. And, it’s no wonder. (click here to read)

Successful Companies Use Customer Feedback to Increase Retention

A recently published report by the research firm Aberdeen Group, sponsored by Mindshare Technologies, titled “Customer Feedback Management” investigates how leading companies capture and leverage feedback to improve customer retention. (click here to read)

More C-Level Execs Prefer Internet For Info

7 out of 10 prefer information online (click here to read)

How to Create Marketing Ideas That Actually Get Results

"All you need is a good idea!" (click here to read)

Marketing in an Economic Downturn

New American Marketing Association Survey Highlights Greatest Mistakes, Challenges and Opportunities for Marketing Community (click here to read)

Worldwide Spending on Internet Advertising Will Soar Past $106B in 2011

Worldwide spending on Internet advertising will total $65.2 billion in 2008 (click here to read)

Social Networking Takes Off

Social interaction platforms, including MySpace and Facebook, have grown dramatically in recent years, with more people joining every day. (click here to read)

From the White House to the Workplace, Ethics Must Thrive to Build Credible Brands

What happens to brand credibility when an organization is accused of wrongdoing? (click here to read)

Strong Demand for E-mail in Direct Marketing, Mobile and Web 2.0 Applications

Habeas recently released its 2008 study of consumer attitudes towards e-mail and online interaction with businesses. (click here to read)

Closing the Gaps Between Value Creation and Value Delivery

Each year sales executives voice their frustrations as they can’t get their price for the products and services that they have painstakingly developed and marketed. (click here to read)

What's Your Frequent Buyer Program?

Despite your better judgment you may sometimes indulge in the belief that the world is a fair place and that you can offer the same deal to everyone, regardless of their size, interest, loyalty and buying power. (click here to read)

Big Brands: Think Like Start-Ups for Successful Online Product/Service

Big business better think small if they expect success in the digital world. Corporate bureaucracy drains the life out of marketing campaigns. (click here to read)

Focused Marketing Strategies Reach Customers & Maintain Costs

The current economic slowdown has created great debate among business executives looking for ways to maximize their marketing efforts while also monitoring costs. (click here to read)

Five New Rules for Marketing

Marketing is part art, part science and part business. (click here to read)

Using the Power of Digital Branding to Build One Brand

It’s hard to avoid the cacophony of buzzworthy technologies without giving pause to consider your own brand’s digital experience. (click here to read)

Inbox #1: What Executives Need to Know about Online Reputation

Today's online businesses face the challenge of a slowing economy against the backdrop of a growing number of online security threats. (click here to read)

Marketing Will Change, Not Contract

Rather than a real marketing recession, new research from creativebrief, an interactive database for the marketing services industry, shows the question is far more about how marketing will change, not contract. (click here to read)

Promoting Your Business or Brand on TV

Having a business, brand or product to market and promote can be tough work if you don’t know the insider secrets to getting media attention. (click here to read)

Why Google Buying DoubleClick is Key To No. 1 Ranking in the Search Engines

Paid Search, Natural Search, Local Search, Comparison Shopping, Paid Inclusion solutions— these are the factors that drive search engine marketing or SEM (click here to read)

What is Your Brand Story?

Often leaders believe the role of branding is something that the marketing department must manage (click here to read)

Digital Road Map for an Uncertain Economy

As the economy grows more uncertain, a common reaction is to cut marketing budgets. (click here to read)

Marketing During a Recession? Get The Wind at Your Back

There is plenty of buzz out there about how the economy is slowing. Companies will begin pulling back on expenses and unfortunately cut on staff too, if it gets worse. (click here to read)

The Secret to Mobile CRM Success: Keep it Simple

Mobile CRM is rapidly becoming a must have for field sales and service organizations as they realize the tangible ROI that can be achieved through reducing office-based administration (click here to read)

Effectively Using Market Research

(click here to read)

Mobile Market Explodes: 58 Million U.S. Wireless Subscribers Have Seen Advertising Over Their Phones

Twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days (click here to read)

Brands: A Shrinking Advantage or Shifting Advantage?

Umair Haque writes about the Shrinking Advantage of Brands. Cheap interaction, he says, is “driving the strategy of branding into decay.” (click here to read)