| |
CONTENTS
 |
| |
|
| |
FEATURE: Transforming for Sustainability |
| |
It seems that no matter how we get our news these days—be it the newspaper, television, radio or via the Internet—the environment is an inescapable topic of discussion worldwide... |
| |
FEATURE: Recession Watch |
| |
U.S. economic growth is expected to slow to a crawl in the first half of 2008, according to Ellen Hughes-Cromwick, president of the National Assocation for Business Economics and chief economist at Ford Motor Company... |
| |
FEATURE: Executive Reputation Management |
| |
Building Trust Among Virtual Strangers... |
| |
FEATURE: IBM: Majority of U.S. Wealth Management Clients Are Not Advocates of Their Firms |
| |
Firms That Build Customer Advocacy Can Drive Growth and Create Competitive Advantage... |
| |
FEATURE: Sales Down $465 Million: Are You Listening to Your Customers? |
| |
Instead of always being on the receiving end of an embargo, some companies are actually participating in consumer-led boycotts with surprisingly positive results for the image and bottom line of the companies involved. ... |
| |
FEATURE: THE CEO SHOW - Topic: Growing Luxury Brands |
| |
Guest: Gregory J. Furman, Founder and Chairman, The Luxury Marketing Council... |
| |
|
| Articles |
| |
|
| |
FINANCE/LEGAL:
Corporate Pension Plans Being Reevaluated |
| |
With 77 million baby boomers headed for retirement, nearly every facet of corporate pension plans will be subject to analysis and change. ... |
| |
MARKETING:
Brands: A Shrinking Advantage or Shifting Advantage? |
| |
Umair Haque writes about the Shrinking Advantage of Brands. Cheap interaction, he says, is “driving the strategy of branding into decay.” ... |
| |
MANAGEMENT:
Engaging Conversations: Encouraging a Culture of Dialogue |
| |
The executive teams seem to be looking for secret insights into how to help their workforces become more motivated and more productive.... |
| |
TECHNOLOGY:
Trust is the New Money |
| |
Intelligent Process Design Will Get You in the Game, But It Won’t Keep You There... |
| |
|
