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August 26, 2008 - Subscriber Edition
     
 

CONTENTS

   
  FEATURE: Buffett Sees Economy Weak Until 2009
  The billionaire investor also said there is a "reasonable chance" shareholders of Fannie Mae and Freddie Mac may be wiped out in any government bailout of the mortgage financiers....
  FEATURE: Creating a Greener Company Culture
  The effects of rising energy costs are changing the way many senior-level managers consider their company’s energy consumption. Escalating energy prices have given corporate leaders a wake-up call to devise ways to conserve energy. ...
  FEATURE: In Five...
  Why five is the number to remember to become a media relations star....
   
  Articles
   
  FINANCE/LEGAL: Large U.S. Bank Collapse Ahead
  The worst of the global financial crisis is yet to come and a large U.S. bank will fail in the next few months as the world's biggest economy hits further troubles, former IMF chief economist Kenneth Rogoff says....
  FINANCE/LEGAL: Settlement Agreements by Three Major Banks
  New York Attorney General Andrew Cuomo last Thursday, August 21, 2008 said Merrill Lynch & Co Inc., Deutsche Bank and Goldman Sachs have agreed to settlements regarding their auction rate security sales practices....
  MARKETING: WebTrends Takes Aim at Billions of Dollars in Wasted Search Advertising
  Large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008, estimates WebTrends Inc., a leading provider of Web analytics and online marketing solutions. ...
  MARKETING: Brick by Brick, Dollar for Dollar
  A private university was charged more than expected for construction work. University administrators decided to audit the 12 change orders it received from the contractor, and it’s a good thing they did....
  MANAGEMENT: 7 Ways to Make Sure Your Workforce Investment Is Paying Big Dividends
  Now that the economy is dragging and business is tight, it's more important ...
  STRATEGIES: GLOBAL SERVICE EXECUTIVES TO ATTEND ABERDEEN’S ANNUAL CHIEF SERVICE OFFICER’S (CSO) SUMMIT
  Service professionals from across the globe will once again take part in the annual Chief Service Officer’s (CSO) Summit hosted by Aberdeen, a Harte-Hanks Company, taking place October 2-3, 2008 in San Francisco, CA. ...
  TECHNOLOGY: SLASH AN AVERAGE OF $535,000 ON OPERATING COSTS
  Best-in-Class service firms are turning to schedule, dispatch and mobile solutions to: increase the efficiency of their service organizations, deliver better, faster and more accurate service, and to efficiently contain service-related costs....
   
 

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  Executive Living
   
Top 10 Quirky Camps for Adults
  Ever dream of being an astronaut, an elephant trainer, or a ghost hunter? For a day or even a week your dreams could come true with a growing number of camps catering for adults who want to try something different....
   

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